The crypto market is currently in an exciting place, with signs that the industry is finally emerging from the crypto winter and heading towards another bull market. New tokens are being launched almost every day to solve real-world problems using blockchain technology.

Some new tokens see huge gains in a short span of time, with one of the most famous recent examples being Pepe, with one early investor seeing a $260 investment rise to $8 million.

The challenge for crypto investors is to determine which of these new projects has the potential to deliver significant returns. In this guide, we’ll highlight the best new cryptocurrencies to invest in for 2023.

The Top New Cryptocurrencies to Invest in Today

To help investors identify opportunities in the crypto market, we’ll highlight new cryptocurrencies to invest in today.

  1. Sponge V2 – Explosive 100x meme coin with newly launched V2 token. Aiming for listings on Binance and OKX that could send $SPONGE past a $100 million market cap. For a limited time, new investors get a 100% purchase bonus.
  2. Bitcoin Minetrix – Exciting new crypto protocol revolutionizing the Bitcoin mining space by tokenizing it to remove the high barrier for entry and make it safer than cloud mining. More than $4.2 million has been raised in its presale so far and 140% staking APY is on offer.
  3. Meme Kombat – Unique meme coin project that offers 512% staking APY and a play-to-earn Battle Arena where players wager on the outcomes of battles between popular meme characters. Has now raised more than $2m in its presale.
  4. Launchpad XYZ – Web3 investment platform powered by the $LPX token, which has already raised over $2 million during its presale. The project is a gateway for new and experienced crypto users to navigate the space.
  5. Wall Street Memes – Wall Street Memes is a trending crypto token that is already the fifth-largest meme coin by trading volume. It has also just launched a Telegram-powered crypto casino, adding huge utility to its ecosystem, which appears poised to break out in the next bull run.
  6. eTukTuk – Designed to help promote electric vehicles, eTukTuk is building a blockchain-powered charging and transport network in Sri Lanka. By investing in the TUK token, anyone can help fund the project’s growth and lay down the electric vehicle infrastructure of tomorrow.  The project has already raised $230k during its presale and is offering 900% staking APY.
  7. Scorp Token – Scorp Token is one of the newest crypto coins looking to shake up the online casino space. It functions as the in-platform currency for the Scorpion Casino, online gambling and sports betting platform. The project’s presale is now 90% sold out of the soft cap, with $1.75m raised, and the team is getting ready for an ICO.
  8. TG.Casino – New crypto presale for Telegram-powered casino that offers anonymous sign-up and thousands of games. Native token $TGC – which has raised $2.6m – can be staked for 200% APY, while the casino will also have a token buyback and burn.
  9. DogeStar – Merging meme culture with financial prospects, DogeStar is a new cryptocurrency with an upcoming NFT marketplace and metaverse environment. 
  10. Pikamoon – New cryptocurrency play-to-earn metaverse offering in-game rewards and NFT buying opportunities. $PIKA, the native token, is priced at $0.0006 in the final presale stage, with more than $4.2m raised.
  11. Arkham – Arkham Intelligence is a new platform that offers rewards for information that can be used to deanonymize crypto addresses. The “intel to earn” model pays out bounties in $ARKM, a new token that could see its price explode if Arkham Intelligence continues to rise in popularity.
  12. Sei – Sei is a new blockchain network which supports a range of different use cases. Although developers have been working with the technology for some time, its native token, $SEI, was only just launched—and already has more than 4 million users.
  13. Open Campus – Open Campus is a blockchain-based marketplace for educational resources. Transactions on the platform use a new cryptocurrency known as $EDU. The token is 50% below its launch price, so investors can pick up $EDU at a bargain.
  14. Bitcoin Spark – Bitcoin Spark is an emerging blockchain technology that draws upon the technological traditions of both Bitcoin and Ethereum. For example, the BTCS token takes a novel approach to coin issuance that borrows elements of Bitcoin mining and Ethereum staking. The token’s presale is now in Phase 2 and offers investors a 15% bonus on every purchase.
  15. The X – The X is a cross-chain protocol intended to make it easier to develop Web3 applications. Its features include NFT minting tools and no-code smart contract solutions. The token is up 600% since its launch last month and has more room to run.

Reviewing the Best New Crypto Launches to Buy

Having covered some of the key considerations, read on to discover the best new cryptocurrency to invest in now.

1. Sponge V2 – New V2 Meme Coin That’s Rocketed 100x Once and Looks Set to Explode Again

$SPONGEV2 is a new version of the popular $SPONGE meme coin, one of the hottest tokens of the 2023 meme spring. After launching with a market cap of just $1 million, $SPONGE exploded upwards to a $100 million valuation.

Today, $SPONGE still maintains a $16 million market cap and has more than 11,650 token holders. It’s listed on a number of major exchanges including MEXC, Bitget, Poloniex, and

Sponge V2 Presale

Now, the team behind $SPONGE has set its sights even higher with the V2 token. The project aims to get $SPONGE onto Tier-1 exchanges like Binance and OKX. Listings on either of these exchanges could send $SPONGE soaring to new highs.

On top of that, the $SPONGE team is hard at work on a new play-to-earn crypto game that’s expected to drop in 2024. The new game will let players race as Spongebob Squarepants and earn $SPONGE tokens.

According to the Sponge V2 whitepaper, the only way to get $SPONGEV2 is to bridge in by staking V1 tokens. Staked V1 tokens will be permanently locked and issue V2 token rewards for the next 4 years.

Sponge V2 Miss 100x Pump

Anyone who buys $SPONGE right now and stakes their tokens will get an added bonus: a 100% purchase bonus in newly minted V2 tokens. So, investors don’t even need to wait for staking rewards to begin to get their hands on $SPONGEV2.

Follow $SPONGE on X, Telegram, and Discord to get all the latest updates about the V2 stake-to-bridge and listings on Binance and OKX.

Presale Started 17 December 2023
Purchase Methods ETH, USDT, Card
Chain Ethereum
Hard Cap N/A
Min Investment None
Max Investment None

2. Bitcoin Minetrix – Stake-to-Mine Crypto That is Tokenizing Cloud Mining

Bitcoin Minetrix is a revolutionary new crypto that is revolutionizing the Bitcoin mining space.

In recent years, Bitcoin mining has been totally unaffordable for the average investor and has become the main of multi-million-dollar mining firms.

bitcoin minetrix 2.1m

The average price to mine one BTC is over $30,000, with the high barrier to entry due to the expensive mining hardware, computer processing power, and energy consumption needed to break Bitcoin’s complicated cryptographic equations.

Cloud mining – renting hardware or energy – is a viable alternative but many investors have been stung by scammers who operate in that market, charging high fees that eat into profits or locking them into long contracts that are difficult to get out of.

Bitcoin Minetrix is planning to upend the mining market by tokenizing BTC mining and opening it up to retail investors safely and cheaply.

Bitcoin Minetrix sees investors purchase $BTCMTX tokens which can then be staked to generate cloud mining credits. These non-tradeable ERC-20 tokens are then burnt in exchange for cloud mining power, with BTC then sent back to the user.

bitcoin minetrix reasons 2

The whole process is managed via a dedicated mobile app, with users able to unstake and trade BTCMTX at any time, giving them full autonomy over their mining activity.

The presale has been a huge success since launching and has already raised more than $4.2 million since it launched, with 160 million tokens added to the staking pool so far, which is now returning an annual percentage yield of 140%.

Tokens currently cost $0.0112 during the third stage of the 39-stage presale, with the price to increase to $0.0148 by the final stage – the project has a hard cap of $33 million. A minimum purchase of just $10 allows users to mine BTC.

For more information read the Bitcoin Minetrix whitepaper or join the Telegram channel.

Presale Started 26 September 2023
Purchase Methods ETH, USDT, BNB, Card
Chain Ethereum
Hard Cap $33 million
Min Investment $10
Max Investment None

3. Meme Kombat – Unique Meme Coin with Play-to-Earn Battle Arena

Meme Kombat ($MK) is a unique new meme coin, currently in presale, that offers excellent utility through its staking mechanism and play-to-earn wagering.

The latter comes via the Battle Arena, where players place bets on the outcome of battles between 11 popular meme coin characters such as Pepe, Wojak, Shiba Inu, and Floki.

meme kombat

The Battle Arena is underpinned by artificial intelligence and blockchain technology, meaning all outcomes are immutable and transparent, while rewards are paid out instantly.

As well as engaging in player vs player and player vs game modes on the result of individual battles, there are several side markets, as well as season-long markets, to wager on to increase intrigue and depth of the game.

Battle Arena will get seasonable updates with the game to have new characters, themes and game modes added over time.

The project has been developed by a doxxed and public-facing team, rare for a meme coin, while the supply is fixed at just 120 million – with 60 million tokens available during the presale. More than $2m has been raised so far, with tokens priced at $0.0205. The price to increase periodically until the $10 million hard cap is sold out.

meme kombat battle

Meme Kombat is also offering huge staking rewards, with the current APY sitting at 512%.

More information can be found in the Meme Kombat whitepaper or in the Telegram group.

Presale Started 21 September 2023
Purchase Methods ETH, USDT, BNB, Card
Chain Ethereum
Hard Cap $10 million
Min Investment $10
Max Investment None

4. Launchpad XYZ – Leading Web3 Platform with Almost $2m Raised

Launchpad XYZ is a Web3 ecosystem that aims to make Web3 more accessible and user-friendly. The platform provides a variety of tools and resources for users to learn about, invest in, and use Web3 projects.

The native token of Launchpad XYZ is LPX, which is used to power a variety of features on the platform, including staking voting and payments.

Users can stake LPX tokens to earn rewards, such as discounts on trading fees. They will also be able to vote on platform proposals, such as which new projects to list. Finally, LPX can be used to pay for fees on the platform, such as trading fees and listing fees.

According to the Launchpad XYZ whitepaper, 25% of the total supply of 100 billion LPX tokens are available in the presale.

Since the presale started, Launchpad XYZ has raised over $1.2 million, bringing it close to its target of $1.55 million. As with the other stepped presale schemes discussed in this list, the first phase of LPX tokens were the cheapest, selling for just $0.035 before climbing incrementally to the launch price of $0.070.

As the sale approaches its final stages, investors are running out of time to purchase Launchpad XYZ’s tokens at the capped price. Join the Launchpad XYZ Telegram channel for more presale information and updates.

Presale Started 26 April 2023
Purchase Methods ETH, USDT, BNB, Card
Chain Ethereum
Hard Cap $12,500,000
Min Investment 100 LPX
Max Investment None

5. Wall Street Memes – Trending New Crypto to Buy with Casino and 200% Bonus

Wall Street Memes ($WSM) is the best new crypto to buy because it is already one of the largest meme coins in the space, has massive room for growth, and has incredible utility compared to its meme coin rivals.

$WSM, which launched in September, is already the fifth-largest meme token by trading volume, trailing only giants Dogecoin, Shiba Inu, Pepe, and Floki. However, with a market cap of just $55 million and its price still around its initial listing, the token has incredible room for growth and appears set to break out in the next crypto bull run.

wsm casino

That’s not only because of its meme potential, but because of its added utility – with WSM able to be staked and the project just launching its own Telegram-powered casino.

The staking pool is indicative of the belief current holders have in the potential of the token, with almost 500 million WSM locked into the staking pool and returning an annual yield percent (APY) of 40%.

The WSM Casino is powered by Telegram which allows players to create an account anonymously, instantly, and securely with no need to undergo any KYC checks. The messaging app, used by more than 800 million people globally, also allows players to deposit and withdraw a dozen cryptos from the casino anonymously and securely with command-based prompts, with no fees or limits.

Thousands of slots, poker, blackjack, and roulette – with virtual and live dealers available – and pre-game and in-play sports betting is also available to players via the app.

wsm casino 1

New WSM Casino players will receive a matched first deposit of 200%, up to $25k, while those who deposit and play with $WSM will also earn an extra 200 free spins.

$WSM is a celebration of meme culture inspired by the r/WallStreetBets subreddit. With this token, the team sticks it to traditional finance while also creating a fun community where crypto enthusiasts and meme coin lovers can come together.

One of the top new cryptocurrency launches, the presale raised more than $25 million in one of the best ever. The project also has a massive following of more than a million across its social media channels and Wall Street Memes jokes have even been retweeted by Elon Musk, the king of memes himself.

Wall Street Memes has a total token supply of 2 billion. To stay updated with the presale, join the Wall Street Memes Telegram channel.

6. eTukTuk – Eco-Friendly Crypto Revolutionizing Developing World

eTukTuk is a blockchain-powered transportation network that aims to provide sustainable transportation solutions in developing countries. The company’s flagship product is the eTukTuk electric vehicle (EV) that is built to be a more affordable, zero-emission alternative to traditional TukTuks.

In addition to the eTukTuk EV, eTukTuk is also building a network of charging stations which will establish a crypto-powered payment system. Once the firm’s EV charging infrastructure is established, drivers will be able to pay to charge their EVs using the TUK token.

eTukTuk home

The company behind eTukTuk has plans to raise $10 million through its initial presale. Early investors will then be able to stake their tokens and generate income from money raised by the charger network.

At the time of writing, the presale price for TUK tokens was $0.024. As a tiered presale, the price rises at each stage up to a public price $0.04. That means early investors benefit from a 40% discount. Since launching the presale, eTukTuk has sold more than $230,000 worth of TUK tokens, with the current staking APY of over 900%.

TUK is an attractive long-term investment prospect due to the nature of its staking mechanism, which requires investors to lock their funds away for at least 15 years. In addition to funding the network’s growth, this will help to stabilize the price of TUK in the short-term and could prevent losses.

Go through the eTukTuk whitepaper and join the Telegram channel to learn more about this sustainable cryptocurrency.

7. Scorpion Casino Token – Leading Crypto Casino Presale

Scorpion Casino is a new crypto casino that is quickly gaining popularity. The platform offers a wide variety of games, including slots, table games, and live dealer games.

One of the most unique features of Scorpion Casino is its revenue-sharing model. This means that users who hold SCORP tokens, the platform’s native token, will earn a share of the casino’s profits. This provides users with a passive income stream, and also gives them an incentive to help the casino grow.

SCORP casino

If the platform manages to claim a dominant market position in the booming crypto casino space, SCORP could prove to be one of the best new coins of 2023.

Since the launch of the SCORP presale in late July, nearly 2,000 investors have snapped up over 80% of the allotted tokens. With a presale price of $0.016, Scorpion is targeting a $750 million initial raise before the tokens are made available on the open market.

As an indication of the size of the market for gambling coins, RLB, the native token of Scorpion’s more established peer in the space, has a market capitalization of hundreds of millions of dollars. If it grows to a similar size, SCORP could see its price multiply by as much as 500%.

More than $1.75 million has been raised so far – read the Scorpion Casino whitepaper and join the Telegram channel for more information.

8. TG.Casino – Newly Launched Crypto Casino with 25% Cashback

TG.Casino is a newly launched crypto casino with its own native token – $TGC – that can be purchased during its ongoing presale.

The casino, which is powered by Telegram, is already live and accepting players globally, while the presale has now raised more than $2.6 million.

TG.Casino presale

Telegram enables players to create a new account anonymously and without the need for KYC verification, as well as securely and instantly deposit and withdraw crypto with no fees or limits.

There are thousands of leading slots, classic casino games, and a full sportsbook available to players, who can earn a 200% matched first deposit welcome bonus, up to 10 ETH.

However, $TGC is what makes TG.Casino one of the best crypto casinos in the space, as it adds numerous ways for players to earn additional rewards.

That includes 25% weekly cashback on losses for players who deposit and use $TGC once it goes live.

tg casino rewards

Like Rollbit, which pumped 600% after announcing an $RLB token buyback, TG.Casino also has a buyback to share profits with players.

From the purchased amount, 60% of tokens will be distributed to those staking, while 40% will be sent to a burn address – making the token deflationary and increasing its scarcity and value over time.

Presale buyers can also immediately stake the token and earn an APY of 200%. $TGC tokens are currently available for $0.016. Additional information and the latest news can be found in the whitepaper or the Telegram community group.

Presale Started 21 September 2023
Purchase Methods ETH, USDT, BNB, Card
Chain Ethereum
Hard Cap $5 million
Min Investment $10
Max Investment None

9. DogeStar – Exciting Meme Coin will Offer NFT Marketplaces and Metaverse Games, Soaring on Presale 

DogeStar is a new meme cryptocurrency that possesses an array of financial prospects and possibilities. The project will aim to implement DeFi strategies, NFT platforms, and leverage digital marketing to expand its reach. 

DogeStar presale

More than just a meme cryptocurrency that can potentially lead to profits, DogeStar is emerging as a community driven by humor, engagement, and multiple Web3-focused use cases. As displayed in the platform roadmap – DogeStar will soon launch a metaverse game, launch NFT collections, and a merchandise store. At the center of all these ecosystems will be $DOGESTAR – the native cryptocurrency. 

While features such as the NFT and metaverse ecosystem are some time away from deployment – many will be interested in HODLing the token before the presale price increases. 

$DOGESTAR has managed to raise more than $260k through its presale in no time. At the time of writing, the token is priced at $0.00000025 during its 4th presale round. However, the listing price is set at $0.0000006 per token – an enormous 140% price increase from current levels. 

As seen with the release of recent meme coins such as Pepe Coin (PEPE) and Milady Coin (LADYS) – the price can multiply instantly after the exchange listing. With DogeStar’s listing set for the Uniswap DEX, a price pump could be on the cards in the coming months. 

DogeStar roadmap

Furthermore, DogeStar is created by an experienced team featuring multiple blockchain developers, graphic designers, and web3 experts. The DogeStar smart contract has been successfully audited by Coinsult. 

Stay tuned for future updates by joining the DogeStar Telegram channel and following the Twitter account. 

10. Pikamoon – P2E Metaverse and NFT Ecosystem, Soaring on Presale 

Pikamoon ($PIKA) is a new play-to-earn cryptocurrency platform. On this role-playing game, players can take part in explorations and battle other avatars on a metaverse.

 The metaverse is set in the virtual world of Dreva. To join the virtual world, users can purchase Pikamoon NFT avatars with their $PIKA tokens. Each avatar offers different characteristics and abilities. Once you enter Dreva, you can explore four different regions, and collect additional Pikamoon avatars along the way. 

Pikamoon presale

Through a battle mode, players can challenge each other in fights, and earn token rewards. Pikamoon will also give users access to an NFT marketplace where they can purchase healing potions, weapons, capture devices, and boosts. 

From a total supply of 50 billion, Pikamoon has allocated 15 billion tokens for the ongoing presale. Currently, $PIKA is priced at $0.0006 during the final round of the presale. The initial exchange offering price is set at $0.0007 per token. 

Since the presale started, this cryptocurrency has raised more than $4.2 million. The goal is to raise $6 million by the end of the presale. Stay updated with this cryptocurrency by going through the Pikamoon whitepaper and joining the Telegram channel.

Hard Cap $6,000,000
Total Tokens 50 billion
Tokens available in presale 15 billion
Blockchain Ethereum
Minimum Purchase None
Purchase with USDT, ETH, Card

11. Arkham – An Opportunity to Invest in a Gamechanging Crypto Platform

Arkham Intelligence is an AI platform designed to deanonymize crypto addresses by matching them with real-world entities. It was built to enhance transparency in the industry, where many firms struggle to meet the know your customer (KYC) and anti-money laundering (AML) requirements demanded by regulators.

Arkham’s basic premise is novel but controversial. Referred to as “intel-to-earn,” the platform erects an intelligence economy that matches buyers and sellers of blockchain data that can help identify the owners of crypto wallets. The platform has its own native token ARKM.

Arkham presale

Binance Launchpad hosted a token sale for 5% of the total ARKM supply in July. Tokens were also airdropped to early users of the Arkham platform.

Since it started trading on exchanges, ARKM hasn’t exactly performed well. Since it was first listed on July 15, the token’s price fell from around $0.8 to less than $0.5 each.

But starting at the beginning of August the price of ARKM has somewhat stabilized and the Arkham platform is gaining traction.

In one of its first major successes, Arkham announced recently that bounty-hunters provided evidence of wallets holding over $160M in digital assets tied to Terraform Labs and its founder, Do Kwon. They were rewarded with a little over 9500 ARKM for their efforts.

Although its performance since July has been poor, long-term forecasts for the price of ARKM are generally more optimistic. For example, Coinwire predicts that the crypto could be worth as much as $0.713071 in 2024 with a low-end of $0.645796.

12. Sei – Hotly Anticipated Layer One Blockchain with Over 4 Million Users Already

Sei is one of the most eagerly anticipated layer one blockchains to be developed in recent years. But up until recently, there was no way for investors to get hold of SEI tokens.

However, on August 1, Binance introduces SEI farming to its launchpool, allowing users to stake their assets in return for SEI for the first time.


The farming period will last 30 days and the Sei Network has allocated a total of 300 million SEI tokens for the farming process, amounting to 3% of the total SEI token supply.

Prior to its Mainnet launch, 4 million users participated in the Sei Testnet, demonstrating significant interest in the new platform. Ahead of mainnet launch, the Sei ecosystem is already populated with dozens of projects for people to get excited about.

The launch of a new layer one blockchain to rival established giants is a major event in the crypto world. As buzz around the new technology gathers steam, it will likely drive a flurry of activity once SEI becomes available to trade.

In comparable high-profile listings, that initial buzz has been experienced as a rapid spike in token value followed by an equally dramatic fall in value before the price stabilizes.

13. Open Campus – Educational Token Has Already Increased 10x Since Initial Sale

Another Binance Launchpad alumnus, Open Campus is a blockchain based platform designed to help creators of educational content markets and monetize their work.

The platform’s native token EDU had an initial sale price of $ 0.05 in April. Early investors have already made a good return on their investment and EDU is currently valued at over $0.5 per token.

Open Campus

Although the price of EDU fell against the dollar and major cryptocurrencies in June and July, it is a good new cryptocurrency to buy and hold as a longer-term speculative investment.

Coin codex predicts that the token could see its price increase to $0.6196 in the next month.

Looking further ahead to 2025, the crypto data platform forecasts a price range of between $ 0.977505 and $ 3.33 for EDU.

14. Bitcoin Spark – Buy Bitcoin With 2023 Technology at 2011 Prices

Bitcoin Spark is a new cryptocurrency inspired by Bitcoin.

Whereas Bitcoin has evolved only slightly since its launch in 2008, Bitcoin Spark embraces more advanced blockchain features that have been developed over the years. The BTCS token presently resides on the Ethereum network however its tokenomics also draw inspiration from its OG namesake.

Bitcoin Spark

Drawing a middle ground between Bitcoin-style Proof-of-Work mining and Ethereum style Proof-of-Stake rewards, Bitcoin Spark uses an all-new blockchain technology called “Proof-Of-Process” (PoP), designed to deliver the best of both worlds.

The BTCS initial coin offering (ICO) commenced on August 1. In the initial phase, 300,000 BTCS are available to investors at a price of $1.5 each. Of these, 23% have already been sold. Until August 11, ICO participants are also eligible for an additional 20% bonus.

15. The X – Invest in Web3 Technology of Tomorrow with XTP

The X is the latest and most ambitious of a cohort of new crypto projects that are attempting to make building new Web3 applications easier.

For example, The X Protocol Smart Contract Wizard is a user-friendly tool that enables the creation and management of smart contracts without any knowledge of coding.

The X

The platform offers a range of no-code solutions for functions such as minting NFTs.

TXP is a cross-chain token that powers the The X protocol. It is currently in the middle of a 90-day presale scheduled to end on August 21.

The presale is split into nine rounds lasting ten days each, with the token price rising by 40% in each stage.

How We Picked the Best New Crypto Launches to Buy

When selecting the best new cryptos to buy today, we considered several key factors that could boost their adoption and price.

To make our list, new cryptos needed to demonstrate an original value proposition, sufficient online visibility and community engagement, a clear business strategy for project growth, and genuine potential for price gains.

We sourced information from the different coins’ websites and social media channels. We also used third-party data sources such as CoinMarketCap, DEXTools, PooCoin, and more. Finally, we talked to crypto analysts and investors and scanned social media to find out which coins are hot and which aren’t.

Token Utility and Innovation

In the world of crypto, original ideas that serve a genuine need have the highest sticking power.  Anyone can mint a new token and start selling it online. But to gain any real traction, new coins need to offer something new and different.

The native token, TUK, is known as a “utility token” because it is used to carry out some platform-specific function and can’t be replaced by another cryptocurrency.

defi llama tvl

Some projects have grand plans to change the world as we know it, while others are focused on smaller improvements to make everyday life a bit easier.

eTukTuk is the first electric vehicle charging solution to make use of BNB chain’s “opBNB” layer two solution, which uses cutting-edge optimistic rollups to scale functionality and reduce gas fees on the blockchain.

Many new projects and decentralized apps (dApps) are built on Ethereum, a layer-1 blockchain, and the second-largest crypto after Bitcoin.

Its popularity, speed and efficiency mean it is the top network for dApp builders, with projects having a combined worth (TVL – Total Value Locked) of almost $23 billion, according to DeFiLlama.

All that said, not every coin has to serve a real-world purpose to create returns for investors. Meme coins famously have no utility. $PEPE, for instance, jumped almost 10,000% earlier this summer despite having no purpose other than providing some laughs.


Beyond utility tokens, originality isn’t limited to technical innovation, it can also take the form of imaginative novelty. Our list of new cryptocurrencies includes coins that fall into both categories.

In the past, the best meme coins like Dogecoin, Shiba Inu and $PEPE  have generated a significant return on investment without being associated with a new technology platform or developing any new use cases.

Instead, meme coins typically rely on a well-designed website, original marketing strategies and community support to attract investors – sometimes to incredible results.

However, there have been more failures than successes in the meme coin world, which has been likened to buying a lottery ticket. The nature of investing in that particular niche makes research all the more important.

Crypto Whitepaper and Roadmap

When assessing the quality and potential of new crypto projects, it’s essential to pay attention to each project’s website, whitepaper and roadmap.

A crypto project’s whitepaper explains what the project is about, how its tokenomics work, and more. From the whitepaper, investors should have a clear sense of what gap the token is filling and how it’s different from existing projects.

Reading project whitepapers can also help investors identify red flags that a project hasn’t been properly thought through. Any contender for the best new crypto to buy should clearly articulate the project’s vision and tokenomics.

The whitepaper also includes a project’s roadmap. This lays out a timeline of development for a token, and usually includes estimated dates for its presale launch, upcoming ICO, and major events like token burns. Depending on the specific project, roadmaps might also outline related product launches such as staking opportunities, NFT mints or airdrop promotions.

A good roadmap should give concrete time estimates for how long developments will take. Roadmaps can be ambitious, but they should also be realistic in their projections.

Community Activity

Community engagement is critical for the continued success of any new crypto – cryptocurrencies don’t just attract investors out of nowhere.

An active community of supporters is needed to generate the all-important social media buzz that gives new coins visibility and draws investment.

The meme coins on our list of new cryptos to watch, such as Wall Street Memes (WSM), benefit from large pre-existing communities that they are able to tap into.

The r/WallStreetBets subreddit has over 14 million members and Wall Street Memes, an offshoot, has gathered more than a million followers across its social media pages.

The size of projects’ social media following was also taken into account, as was their track record for communicating with users and investors.

However, as outlined in more detail below, followers can be bought so high engagement plus a large following is a truer indicator of community interest.

Marketing and Social Engagement

It would be almost impossible for any new cryptocurrency release to succeed without a solid marketing strategy.

Accordingly, we considered factors such as marketing spend and social engagement when researching the best new cryptocurrency to buy.

Social engagement metrics such as likes often have a strong correlation with cryptocurrency prices. For example, when the $PEPE token surged by over $250% in 24 hours in early May, it was accompanied by a huge spike in the volume of tweets referencing the meme coin.

Famously, billionaire Elon Musk helped DOGE pump to all-time highs in early 2021 by regularly posting about the token, as well as appearing on Saturday Night Live.

His takeover of Twitter, which has now been rebranded X, also allowed DOGE to pump in late October 2022, while an April Fool’s Joke where he changed the logo to a Shiba Inu doge, also saw huge volume for DOGE.

Musk has since been named in a class-action lawsuit accused of manipulating the price of Dogecoin.

Price Performance and Potential Returns

Finally, it wouldn’t be a satisfactory guide on the best new cryptocurrency to buy without an assessment of the potential returns offered by each token.

Some new crypto projects include price targets in their roadmaps. For example, the team behind WSM intends to achieve a market capitalization of $1 billion. Although investors should keep in mind that coin developers are prone to outlandish predictions, having an ambitious roadmap that incorporates a target price is a good starting point.

Of course, many of the coins on this list are still in their presale phase or have only just hit the open market. Without historical price data, it is difficult to carry out the kind of statistical analysis normally used in forecasting.

Where sufficient historical data exists, we incorporated technical analyses into our assessment of new cryptocurrency releases.

Is Bitcoin still a Good Investment?

Bitcoin has been one of the best-performing financial assets ever over its lifetime but in the last 18 months, BTC has dropped more than 60% from its all-time high.

Bitcoin is the original, largest and most popular cryptocurrency and many investors new to the space often believe they have missed the boat to make large gains from BTC.

However, while it is true that the opportunity to turn $1 into $1,000 has probably gone, Bitcoin still represents the ‘safest’ crypto investment – it is the least volatile, given its sheer size, and has been described as ‘digital gold’.

It has seen huge interest from financial institutions and remains, arguably, the most likely crypto to truly break into mainstream financial markets.

Numerous global investment firms, such as BlackRock and Fidelity, have recently applied for spot Bitcoin exchange-traded funds (ETFs)

Potential Risks & Things to Consider When Investing in New Crypto Launches

When investing in the newest cryptocurrencies, there are several things to consider before parting with any money. The following sections will consider the specific liquidity concerns of new crypto coins, the volatile nature of crypto prices, the risk of scams, and the unique regulatory and legal considerations of crypto investing.


Low market cap cryptocurrencies can sometimes suffer from low liquidity. This is something to keep in mind when investing in new tokens that aren’t available on exchanges, or are only listed on a few small exchanges.

During crypto market downturns, investors tend to prefer perceived safe havens like Bitcoin and Ether. Alternatively, they exit their positions in true cryptocurrencies altogether in favor of stablecoins.

During such periods, demand (and prices) for less established altcoins tends to plummet. In some instances, there has been insufficient liquidity for investors to swap their assets at any price.

Many projects set aside a portion of their total token supply for exchange listings to alleviate liquidity issues. For example, Wall Street Memes has set aside 10% of its total token supply for CEX listings and another 10% for DEX listings.

Transaction Visibility on Public Ledgers

When investing in new cryptocurrencies, remember that transaction information is visible on public ledgers.

Most of the new crypto coins on this list are ERC-20 tokens. That means that information about them is recorded on the Ethereum blockchain and anyone can view transaction and wallet data.

It’s a good idea for investors to look at transaction data to see how many unique wallets have purchased a new token. More wallets is a good sign, since it means that a token has more support and its price isn’t likely to be manipulated by just a few owners.

How Much Can You Afford to Risk?

Investors should be aware of the risk that they may lose their money. Crypto in general is a risky investment, and isn’t advised for risk-averse investors.

Compared to other asset classes and more established cryptocurrencies, coins like the ones on this list are highly volatile. They should not be considered safe investments and purchasing them comes with the risk that their value could collapse.

While the potential returns offered by new, low market cap cryptos can be much higher than more well-known alternatives, the associated risk is also higher. Investors should always be cautious not to over-expose their portfolio to such risky assets.

Rug Pulls, Scam Tokens and Pump and Dump Schemes

In the world of crypto investing, rug pulls and scams are an omnipresent threat that anyone searching for the best new cryptocurrency should mitigate against.

A rug pull refers to a type of cryptocurrency scam where the developers of a project abandon it and take all of the investors’ money. All the token contracts in this list have been independently audited, but that alone doesn’t guarantee that unscrupulous developers won’t leave investors in the lurch.


Ensure you read the whitepapers and perform background research before making any crypto investment. Red flags to look out for include statements in which developers reserve the right to adjust a crypto’s token supply after the initial sale, or to make major changes to its tokenomics without warning.

A related but slightly different scam is known as a pump and dump scheme in which a group of people artificially inflate the price of a cryptocurrency by buying it up and then selling it off at a profit, leaving other investors holding the bag.

These schemes often involve using social media to spread false or misleading information about the cryptocurrency, in order to drive up demand. Investors should be wary of any cryptocurrency that is being promoted too heavily, especially on social media.

Regulatory and Legal Status

Compared to other investment classes, there are few legal protections for crypto investors. As such, investors should undertake thorough research and be aware of the risks discussed in the previous two sections.

Moreover, most cryptocurrencies are subject to different tax reporting requirements depending on where you live.

In the US, there is regulatory uncertainty around whether cryptocurrencies are unregistered securities. Ripple recently won a lawsuit against the SEC that found that not all cryptocurrencies are securities, but the SEC is appealing this decision. For now, investors should assume that any crypto project, new or old, could be sued by the SEC.

How to Find New Cryptocurrency Releases?

It can be difficult to keep on top of the near-constant pipeline of new crypto listings. However, there are some handy tools to help you identify new opportunities.

Automatic Scanners

Automatic scanners like Dextools constantly scan crypto exchanges and can automatically identify when new cryptocurrency trading pairs are listed.

These platforms are very useful for ICO investors since they often have data for coins that haven’t yet listed on data sites like CoinMarketCap or CoinGecko.

In many cases, Dextools and related scanners have price charts, transaction data, trading volume information, and more. They will also highlight ‘trending’ and ‘hot’ coins to show tokens that have seen high trading volume and interest in the last 24 hours.

Presale and ICO Databases

Databases of ongoing or upcoming presales and ICOs are also useful for tracking new crypto investment opportunities. For example, one resource is CoinCodex’s list of token sales. Although not comprehensive, the list is typically up-to-date and identifies many presale and ICO opportunities.

There are dozens of different sites and databases to access, with leading data aggregators such as CoinMarketCap and CoinGecko also having their own ICO calendars.

coinmarketcap ico calendar

Some of these databases even use AI to grade new crypto projects, based on factors such as tokenomics, price, utility and so on. These scores can be useful for investors who want to find top-ranked crypto presales to investigate more quickly.

However, these sites should only be used as step one of a process of information-gathering and not be treated as a comprehensive reason to invest in a project.

Top positions on some ICO calendars can be bought and a high rating or top placement isn’t always reflective of a high-quality project – sometimes it is just one with a larger marketing budget.

As with all cryptos, proper research and due diligence should be conducted before investing in a token.

How to Conduct Crypto Research

Deciding on whether a new crypto is worth investing in is the most difficult task in the space, especially with money on the line from a right decision or wrong move.

With new cryptos, however, there are several telltale signs and red flags that can help investors make a decision on a particular project.

  • Website and whitepaper: After hearing about a new project, the website and whitepaper should be the first ports of call. The website should be professional and offer answers to all questions on the project. The whitepaper should be a detailed overview of a project and provide all the information necessary to judge a project. Poorly written or incomplete websites and whitepapers should be an immediate red flag.
  • Team: Next, check the developing team of a project. In most cases – except meme coins, where developers tend to remain anonymous – developers should be doxxed and public-facing rather than hide behind anonymity. Generally, the best projects will also have developers that have a track record of success in the space.
  • Partnerships: Another sign of a high-potential project is if they have already secured large partnerships of investment. As outlined below, this could include launchpad funds from crypto exchanges or venture capital investment. Projects such as The Sandbox have even secured deals with the likes of Adidas and Gucci, as well as major institutional backing.
  • Community: Interest and community are all-important in the crypto world – a project may have amazing fundamentals but if there is no interest from the community then it is unlikely to see big price increases. Check social media pages to see sentiment around a project and also the project’s own channels, a large following could mean large interest. However, note that followers can be bought so engagement is more important.
  • Audit and Security: There are numerous scammers, hackers and bad actors in the crypto space who are after your funds. Plenty of new projects turn out to be rug pulls or pump and dumps. The best projects will have their smart contracts audited and publically available to ensure investor trust.

Crypto Launchpads

Following the various crypto launchpads can also be worthwhile. Most major exchanges have their own launchpad schemes that help support new crypto startups and projects. You can track launchpad tokens on sites like Binance.

These are a good place to search for investment opportunities that have been vetted by professional analysts.

There’s no guarantee that launchpad cryptos will perform well, but these projects at least have major support from reputable exchanges that can help them get off the ground.

Social Media

Social media can also be a good source of information on new and upcoming cryptos. X (formerly Twitter) and Reddit have thousands of experienced crypto investors who and commentators who know what makes a high-potential token.

Some good Telegram channels for identifying new crypto projects include ICO Analytics and DeFi Million, with members able to discuss the strengths and weaknesses of a particular crypto and whether it could make a good investment.

For more in-depth research, there are many crypto-focused YouTube channels that discuss new coins and their investment potential. For example, BitBoy Crypto regularly posts videos on the topic, while Jacob Bury is another popular YouTuber with a good track record for spotting high-potential coins early.

The latter also has his own Discord channel that offers crypto investment signals and discussion from more than 15,000 members.


Having walked through the best new cryptocurrency launches for 2023, investors should now be in a better position to identify the best new crypto to buy – based on our analysis, we believe Sponge V2 is the best cryptocurrency to invest in today.

This is an upgraded token version of Sponge – the popular meme coin. Investors can access high staking yields and engage in play-to-earn games with the new token.



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Featured Image Credit: Provided by the Author; Thank you!

Alan Draper

Alan is the Chief Cryptocurrency & Blockchain Editor for ReadWrite. He has worked in the industry for many years and has been featured on a wide range of publications, including sites like Techopedia and FXStreet.