Marketing

The arrival of martech was heralded as the next stage of marketing. These platforms enabled marketers to gather endless reams […]

Marketers are often expected to work magic on consumers, putting them under a spell and convincing them that the cure […]

The clickable rich content messages sent to you through the browser are known as web push notification. You need not […]

The subscription model has infiltrated several verticals in recent years, from automobiles to clothing. This has enabled these industries to […]

As far as disruptive business innovation goes, apps may feel outdated. Yet Chipotle just made headlines by launching an improved […]

For startups and young businesses, the opportunity to work with a VIP client is something you can’t afford to swing […]

Augmented reality (AR) sounds like something right out of a science fiction novel. Using new technology to influence how we […]

If you’ve been struggling to increase your sales despite creating better offers, raising prices, and offering more value, it’s time […]

Savvy business owners understand the importance of intellectual property (IP) to their business’ success and most can name patents, trademarks, and […]

As a startup one of your most important assets is your brand and that brand is usually embodied in your […]

On first hearing the term ‘image analysis’, it’s easy to think immediately of software that can identify objects in photographs. […]

Influencers in the arts can drive real profits, even with small moves. A single Instagram post by Beyoncé, for example, […]

As a business owner, it’s always a good idea to effectively use the marketing tools that are bringing you the […]

Congratulations on eyeing the international market for your business growth. We are living in an age of globalization and more […]

Text message marketing is one of the more effective ways for small businesses to reach a targeted audience. The main […]

Stop for a second and think about how nice it would be if you could boost your company’s profits by […]

Companies may be well aware they’re sitting on a gold mine of data, but most of them have no idea […]

Email is a notoriously fickle channel. Something as simple as tweaking the subject line can be the difference between an […]

Defined personas and established communication styles are the hallmarks of old-school marketing personalization techniques. Today, organizations of all kinds target […]

A marketing company has claimed to have the capability to listen to customers’ conversations through embedded microphones in smartphones, TVs […]

In times of economic downturn, it’s no surprise that marketing budgets are the first to get cut. The percentage of […]

In the ever-evolving landscape of e-commerce, it’s evident that the last decade has witnessed a remarkable expansion. A paradigm shift in […]

Email marketing has been around for quite some time, and has established itself as one of the most profitable digital […]

Artificial Intelligence is gradually becoming an integral part of everything. The demand for advanced technologies and automation is driving the […]

In 2023, technology trends in business increased, especially regarding enhancing client relationships. More than ever, companies are leveraging new technology to […]

User research is essential because it helps to study people’s behavior, needs, and motivations. UX designers are often responsible for […]

2023 heralds a fresh wave of innovation in product packaging design. Let’s explore the latest trends reshaping how products are […]

In today’s digitally-driven world, businesses increasingly turn to digital marketing as a fundamental strategy to reach their target audiences. Digital […]

In communication technology, Communication Platform as a Service (CPaaS) has emerged as a pivotal tool, enabling businesses and individuals to […]

Nearly 30,000 fintech startups are operating worldwide — and many more are on the horizon. From investment apps and payment […]

In the thriving world of eCommerce, marketing is more than just an option; it is a lifeline that can significantly […]

Many new businesses struggle to generate leads. How do you get people interested in your product or service when they’ve […]

Lead generation is a critical aspect for all types of businesses, regardless of their industry or size. It allows businesses […]

Digital assets are the foundation of modern marketing, presenting a variety of formats to tell a brand’s story and engage […]

In the competitive world of business, your company’s pricing strategy can be a pivotal factor in determining its chances of […]

Well, it’s been a long time since we’ve been exposed to the influence of technology on our daily routines. Does the […]

Top startups today have no time for routine tasks related to data entry and administration. This is where sales automation […]

The rapid adoption of Internet-of-Things (IoT) devices globally and across every sector is changing how we search and share information. […]

Email marketing is one of the most effective tools to reach customers and engage with them. It eliminates the need […]