RJ Licata, Author at ReadWrite

RJ Licata

RJ Licata is the Sr. Director of Marketing at Terakeet, the Fortune 500's preferred owned asset optimization (OAO) partner for strengthening brand and consumer connections. With over 20 years of experience in the corporate, collegiate athletics, and small business marketing sectors, RJ guides Terakeet’s brand growth, protection, and expansion among its global business partners and growing employee base. He is a leading voice on the value of OAO as a dominant marketing strategy.

Latest Posts From RJ Licata

How to Safeguard Your Brand Against Economic Downturn

RJ Licata/Dec 5, 2023 /Digital, Marketing, Web

In times of economic downturn, it’s no surprise that marketing budgets are the first to get cut. The percentage of […]

Mach-6 Content Strategy

What is the MACH-6? How to Use it to Optimize Your Content Strategy

RJ Licata/Oct 5, 2023 /Branding, Marketing, SEO

Digital assets are the foundation of modern marketing, presenting a variety of formats to tell a brand’s story and engage […]

Data to Create Viral Content

Leveraging Google Trends and AI to Create Viral Content

RJ Licata/Aug 15, 2023 /AI, Digital, Featured, SEO

By definition, viral trends are fleeting. But hopping on them at just the right time can yield massive, long-lasting success […]

What Is OAO find your answers

What Is OAO and What Does it Do?

RJ Licata/Aug 7, 2023 /ReadWrite

When search engines first emerged in the digital landscape, we all marveled that you could get answers to any question […]