Grace Lau, Author at ReadWrite

Grace Lau

Director of Growth Content

Grace Lau is the Director of Growth Content at Dialpad, an AI-powered cloud communication platform for better and easier team collaboration. She has over 10 years of experience in content writing and strategy. Currently, she is responsible for leading branded and editorial content strategies, partnering with SEO and Ops teams to build and nurture content. Here is her LinkedIn.

Latest Posts From Grace Lau

How to Create a Strong Ecommerce Brand Identity

Grace Lau/Feb 21, 2022 /ReadWrite

Marketers tend to talk a lot about brand identity. But what does it actually mean? It’s one of those things […]

Automated Email Marketing

A Definitive Guide to Creating Your Automated Email Marketing Workflow

Grace Lau/Feb 7, 2022 /ReadWrite

In a world of ecommerce and distanced online marketing, it’s essential to retain as much contact with your customers as […]

Guide to Test Automation

A Beginner’s Guide to Test Automation

Grace Lau/Oct 25, 2021 /Software

If you’ve ever been even slightly involved in the development of software, you may have heard the phrase “test automation” […]

Business Continuity Test

How to Choose the Right Business Continuity Test for You

Grace Lau/Oct 23, 2021 /Operate

Today’s businesses need to be prepared for unforeseen impacts on their work. A Business Continuity Plan is an excellent way […]

Personal SEO

Personal SEO: How to Boost Your Own Ranking

Grace Lau/Oct 19, 2021 /Branding

It used to be a bit narcissistic to put your own name into a search engine to see what appeared. […]

Channel Marketing

How to Build Ideal Partner Personas for Channel Marketing

Grace Lau/Sep 18, 2021 /Data and Security, Entrepreneurs, IoT, Small Business

The world of marketing has become increasingly more complex in recent years. With omnichannel approaches, platforms, and various approaches to […]

iPaaS vs PaaS

iPaaS vs PaaS: What You Need to Know and More

Grace Lau/Sep 9, 2021 /IoT, Platforms, Software, Tech

The variety of software we use daily can feel endless and overwhelming. It’s inevitable that the adoption of additional software, […]